Setting a new standard for clothes shopping.
Given a choice between off the shelf clothing made in sizes and on-demand clothing made in your size, what would you choose? This was the basic question that motivated our partnership with the denim enthusiasts at Weekday. We brought the concept of custom-fit clothing to the public to find out.
In between a personal shopper and a tailoring service, Body Scan Jeans proposed a new type of retail altogether. Using tech to fit apparel before making it, we aimed to give the customer a better product at a competitive speed and price.
Read the full article on the H&M Group website here.
Body Scan Jeans ran continuously in Weekday’s Stockholm flagship store from the Fall of 2020 to the Spring of 2022. While modeling how to gamify custom-fit clothing for the customer, the project demonstrated that even larger brands can execute an on-demand business model. Retail, retold.
To create a realistic denim texture in a 3D program, I pulled high resolution images of our jeans, cut out the front, back, side, and pocket pieces in Photoshop, stretched them to fit our patterns, and dropped them into VStitcher. Then it was a matter of adding the proper normal map for depth, buttons, and toptstiching.